Learn about my advertising firm, Creative Sharks.

In 1996, I moved to Atlanta and started an advertising business called Creative Sharks. People always ask how I came up with the name, so here it is.

Elaine Boozler, the comedian, had a story at the time about her boyfriend, whom she referred to as "The Viking" because he was big, blonde and into dangerous sports. One day, she asked him, "Why can't you do something safe once in a while? Are you trying to kill yourself?"

"Elaine," he answered in an accent that sounded like Arnold Schwarzenegger, "it's the danger that makes it exciting!"

waitsel•••waitsel smith•••God•••movies•••writing•••friends•••advertising•••creative sharks•••illustration•••contact


	In 1996, I moved to Atlanta and started an advertising business called Creative Sharks. People always ask how I came up with the name, so here it is. Elaine Boozler, the comedian, had a story at the time about her boyfriend, whom she referred to as "The Viking" because he was big, blonde and into dangerous sports. One day, she asked him, "Why can't you do something safe once in a while? Are you trying to kill yourself?" "Elaine," he answered in an accent that sounded like Arnold Schwarzenegger, "it's the danger that makes it exciting!"	"Really..." she answered... "then why aren't there sharks in the pool at the Olympics? How come there aren't snipers behind every tree on the downhill slalom?" He didn't know what to say; but I thought, "Wow! Sharks are really cool!" Plus, in advertising, they symbolize an aggressive, killer attitude, which can be good. So, I decided to use sharks as the symbol for my business, and it's been a lot of fun ever since. To visit Creative Sharks, click on the logo above.
waitsel•••waitsel smith•••God•••movies•••writing•••friends•••advertising•••creative sharks•••illustration•••contact